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10 Strategies to Maintain Company Culture During Growth Periods

It is common for an organization to grow in size and revenue without maintaining the original culture. Unfortunately, this scenario has many problems, including losing employees and customers. To avoid this, an organization needs to grow its size and revenue while maintaining the culture. The following are ten strategies to help a company avoid the pitfalls of growing without preserving culture.

1. Create a Strategic Plan

After the organization has reached a certain size, it is crucial to create a strategic plan. This plan will show the organization where it wants to grow and where it wants to remain. Having this strategic plan will help an organization avoid becoming too large and losing its core values along the way while still reaching its goals. By creating a strategic plan, an organization can maintain both culture and growth at the same time. A strategic plan should include the following.

Long Term Plan

A long-term plan should show what the organization hopes to accomplish through growth and the steps they wish to take. This should include how they think they will achieve this goal and what it will take to get there.

Short Term Plan

A short-term plan should include specific goals that have been set for the next year or two years. This portion of the strategic plan is intended for shorter-term growth and helps an organization reach its long-term goals without losing sight.

Implementation Plan

The implementation plan shows how the organization plans to implement the growth goals outlined in the long-term and short-term objectives. This portion of the strategic plan lets employees see the steps that will be used to reach these goals and keeps these employees informed about everything involved in growing the company to meet these goals.

2. Have a Mission and Goal

It is common for an organization to get too big and lose sight of its original mission. This can lead to various problems, including employees leaving and future growth being limited. A company must have a mission and goal to help it grow without losing its original purpose. One way to do this is by having the following two things:

Mission Statement

A mission statement helps employees see why they are working at a company in the first place. The mission statement should have clear goals and the plans used to achieve those goals. This will help employees stay focused on their original goal and not lose it in the long run.

Team Goals

Having team goals is another way of keeping an organization focused on its original purpose. Team goals can help an organization make sure it is growing while still maintaining its core values. These team goals can be set across the entire company or within a specific department or work group.

3. Teach the Employees the Culture

An organization must maintain its original culture and teach employees about it. The following are several ways this can be accomplished.


Have a formal policy on how employees will uphold the organization’s core values. This will show employees that using the core values as a guide for their actions is expected. In addition, this will help to hold employees accountable for their actions.

Reflection Time

Schedule regular reflection time where employees can review the company culture and their role within that culture. Doing this makes it easier for them to understand how they fit within the organization and what they can do to help it succeed.

4. Observe the Culture

An organization needs to stay up on its culture, so it can make sure there are no outside forces that may interfere with the culture. The following are a few ways an organization can observe the company’s culture.

Employee Surveys

Modern technology has made it easy for companies to survey employees about their satisfaction with various aspects of the company, including their culture. These surveys allow an organization to stay updated on what employees think about the company and how they feel the company could be improved. This will ensure everyone is upholding the company’s culture.

Observe the Culture

Another way of observing an organization’s core values is by observing the actual culture. To do this, managers should watch for indicators that workers are either meeting or failing to meet expectations in all business areas.

5. Enforce the Core Values

It is essential to enforce the core values that an organization puts forth. This will help create a clear set of standards for employees to follow, making it easier to see if they are meeting the expectations set by the core values.

To do this, managers should ensure they are enforcing the company’s policies, such as its dress code and attendance policy. They should also implement things like professional behavior and keeping open lines of communication. Any time something goes against the core values, managers should do their best to address it. One way to do this is by having a formal disciplinary process. This lets employees know their actions are being monitored and how they can change their behavior to meet the core values.

6. Hold Regular Meetings

Regular meetings help an organization maintain its core values and grow simultaneously. In addition, they allow employees to share their thoughts and ideas, which will help an organization thrive in a positive direction. The following are some types of meetings an organization can hold.

All Staff Meetings

These meetings should include all employees. They are used to talk about upcoming changes in the company, as well as discuss any issues that may affect the core values of the company. They can also be used to discuss company goals and growth opportunities.

Customers Meetings

These meetings are used to gather feedback from the customers of an organization. This will give employees a better understanding of what the customers like and how they could be improved. It can also help employees in different departments communicate better with each other, as well as know what their customer needs are.

Manager Meetings

These meetings cover how employees should use their core values to improve the company. Managers should also talk about problems that may have arisen between managers and employees, as well as employee feedback about the company’s culture.

7. Reward Those Who Maintain the Core Values

Core values are essential to an organization and should be rewarded when people uphold them. This will help employees understand the benefits of core values and how they can benefit them. The following are ways employees can be rewarded for maintaining the core values.

Competitive Compensation

A key element of core values is compensation based on meeting or exceeding expectations. This will help align all employees with the company’s goals and motivate them to achieve their best at work.

Positive News Media Attention

Employers that do an excellent job of showing the positive side of their work will receive positive media attention. This will help their core values be recognized and applauded, which will help create a better workplace for everyone.

8. Organize Training for Core Values

There are different ways for an organization to maintain its core values, and training is one of them. To help employees understand and uphold their core values, an organization can provide training to help them be better at what they do. The following are some of the different types of training that an organization can provide.

New Employee Training

To help new employees understand the core values and expectations of the company, a training session should be given on their first day on the job. This should teach new employees about the core values and give them a better idea of what to expect from their job.


Having employees discuss their opinions about the company’s core values and how they think they can be improved will help them know how to meet them better. In addition, this will motivate employees to do what they do, leading to a better work environment for everyone.


Orientation is where new employees are given information that helps live up to an organization’s core values. This will help them feel more connected to the company and better understand what it expects from them.

Training for Core Values

To maintain the core values during training, employers should ensure that every aspect of the training is aligned with those values. This can be done by having employees practice things like showing up on time and having a professional appearance at work. However, it should also include the core values during training.

9. Make Weekly Reminders of the Core Values

To help employees understand and uphold the core values, an organization should make sure they are reminded of them now and again. These weekly reminders will help employees remember to stay in line with them, which will help maintain a positive environment for everyone. The following are some examples of things an organization could include in its reminders of the core values.

Hold Weekly Conventions

Having conventions where employees can meet with the whole workforce is another way to remind them of what they need to do. These conventions can be held once a week or every other week. This will motivate people and help them remember the company’s core values.

Have a Company Newsletter

A company newsletter is another way to remind employees about their core values. This could be sent out every week or once a month. It could include suggestions and problems in the business that may need improvement in the future.

Have an Employee Wall Display

Another way to help employees remember what the core values are is to have an employee wall display. This will show the employees their core values, which can be a helpful reminder for them.

10. Meet Regularly in General Sessions

Every employee of an organization must meet with others in the business to discuss how their business is doing. To ensure everyone has the chance to speak up, everyone needs to meet with each other. To ensure that all employees are meeting regularly, all supervisors must be involved in creating the schedule. If a supervisor offers suggestions during the meeting, all other employees will listen and continue with what they are doing.

In conclusion, when an organization upholds the core values they stand by, it can keep its business running smoothly and efficiently. To do this, employers must ensure that their employees follow their organization’s core values. The way to do this is through training programs, reminders of the core values, and regular meetings among all company employees.