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Medical Device Marketing & Industry Trends Shaping 2023

Medical devices are used to provide medical services. They’re used for a wide variety of services throughout =many areas of healthcare to help address many of the challenges that the healthcare industry is facing. Some of the most common medical devices include MRI machines, CT scanners, X-ray machines, LASIK surgical machines, infusion pumps, and PET scanners. The medical devices in hospitals, clinics, and other healthcare facilities are constantly evolving. The goal is often to find better ways to identify, diagnose, and treat diseases more efficiently and effectively. Check out the information below regarding trends transforming the medical device industry outlook in 2023.

Trends That Will Transform The Medical Device Industry Outlook

1. Enhanced Cybersecurity

As technology has advanced, so have the tactics of hackers. There is a new breed of cyberterrorism that’s daunting. It’s why enhanced cybersecurity must be a priority in all areas of healthcare, including medical devices. Medical information is exchanged between multiple stakeholders, such as manufacturers, healthcare providers, and suppliers. Robust security measures are required whenever data is exchanged through medical devices to mitigate breaches in security. In fact, the FDA is actively holding medical device manufacturers accountable for problems related to security, which is why risk management must remain a priority.

2. Wearable Fitness Technology

Wearable technology often called “wearables,” started simply by tracking the number of steps a person took each day. Now, this technology offers much more advanced data. Many people wear fitness technology, and an even greater number want to wear it. The technology is used to help medical professionals optimize the quality of care provided to patients, and this trend will continue in 2023. For instance, doctors can monitor a patient’s blood pressure and heart rate. Wearables can promote overall health and wellness even if a person doesn’t have a medical condition.

3. Internet of Medical Things

Internet of Medical Things (IoMT) is a variety of applications and medical devices used to connect IT systems in healthcare. It’s essential for communication between computers, and it often utilizes WiFi. IoMT also analyzes shared data, enabling healthcare providers to make sound decisions. IoMT apps and devices help lower medical service costs, optimize patient outcomes and improve operational efficiency. These are some of the most significant challenges in the healthcare industry. This is why companies making medical devices are constantly seeking ways to expand the capabilities of IoMT technologies. Many have developed strong partnerships with healthcare organizations that go beyond that of a supplier or manufacturer.

4. Medical Robots

A current trend that’s accelerating is the use of robots in medicine. For instance, a surgical robot called the “da Vinci Surgical System” is currently used to assist in the operating room. It makes sense that this type of technology serves a collaborative support role given the patients’ life or death situation. Because of the advancements in this area, medical robots are becoming more capable and able to perform procedures beyond standard programming. The types and levels of tasks performed are expected to increase. The industry will reach $20 billion in the next few years. One remarkable way medical robots are anticipated to help in the future is by conducting exams in rural towns using telepresence. Future medical robots will be able to provide targeted radiation therapy.

5. 3D Printed Objects

The use of 3d print technology is expanding. When used in the medical industry, there are remarkable possibilities that have the potential to prolong and save lives. For instance, it’s possible to reproduce customized organs, some of the tools used for surgical procedures, and prosthetics customized to patients. These printed objects can be used for research and the development of prototypes. There are also 3d printer capabilities in orthodontics and dentistry. All of these trends are expected to grow in 2023 and beyond.

6. Genomic Medicine

Genomic medicine is when genomic data is used to make decisions about a patient’s medical care. It involves using machine learning and artificial intelligence to devise a plan of care tailored to a patient’s specific needs. Genomic medicine has been and will continue to be used in infectious disease, oncology, and pharmacology. The devices used in genomics enable medical professionals to better understand different medical conditions, which can lead to faster and more effective treatment options. This personalized medicine has been used for cancer and cystic fibrosis, among other conditions.

7. Computer Vision

The capabilities of machines will continue to expand, which includes their ability to see and interpret images to provide critical information. This includes being able to assess medical images and different types of scans. While this technology has existed for a good period, there have been advancements in recent years that are expected to continue in 2023. Computer vision is essentially used to provide intelligence in healthcare that can improve results. For instance, they can detect whether or not a patient is hemorrhaging or if there is a tumor on a scan. It’s a way of helping to ensure diagnoses are accurate.

8. Device Connectivity

Software as a medical device (SaMD) is software used to improve medical device connectivity. For instance, it can help patients feel more empowered by providing them with information about their medical history that can be used to better manage their health. Suppose a patient has a chronic medical condition. In that case, they can use the data from medical devices to share information with healthcare professionals or make better health decisions. It’s about providing the information needed to make more informed decisions for improved health and wellness. One of the trends expected to advance in 2023 is tighter governmental regulations geared towards protecting patients’ privacy when new devices hit the market.

9. 5G Technology

As is the case for other industries, medical devices in healthcare often require high-speed networks for optimal speed. Subsequently, 5G (fifth-generation wireless) technology is beneficial because it can provide the speed needed. From a practical point of view, 5G enables healthcare providers to use various devices to send large files during collaborative care with other medical professionals. This is most commonly needed when sending scan and x-ray images to specialists for diagnosis. It’s also beneficial because geographically dispersed and remote healthcare facilities are more prevalent today than ever.

10. Virtual Reality

Virtual reality in healthcare often involves software that’s beneficial in many ways, such as training surgeons and medical students. The medical devices used in virtual reality also benefit patients with depression, autism, vision problems, and many other conditions. Virtual reality can address issues of brain discordance and prevent a person’s brain from feeling pain during a procedure. This technology has revolutionized healthcare, a trend that will continue to accelerate.

What’s on the horizon in the area of medical devices for 2023 is the advancement of technologies that have already begun to transform healthcare. Companies that make medical devices are continuing to invest in advanced technologies to meet the needs of healthcare organizations around the world. The information below provides statistics that are related to these trends.

Medical Device Stats and Growth Projections in 2023

  1. In 2023, the amount of medical data obtained will increase by 100 percent every 73 days.
  2. When collecting data for medical research, studies show that 40 percent of patients are willing to share their personal information.
  3. By 2025, the use of extended reality devices is expected to reach $5.1 billion.
  4. It’s anticipated that growth in the IoMT market will continue by 30.8 percent annually, reaching $159.1 billion by 2023.
  5. Until 2024, it’s anticipated that the medical device industry will average 5.6 percent growth. This is based on a compound annual growth rate.