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What is YMYL? SEO for YMYL Websites

What is YMYL?

YMYL comes from updates Google made to its search quality evaluator guidelines over the past couple of years.  YMYL stands for “your money or your life.” and represents a website that content addresses topics that could impact a person’s happiness, health, finances, or safety.

What does Google classify as a YMYL website?

Google describes a YMYL website or content as those that could impact a person’s happiness, health, finances, or safety. These include but are not limited to the following types of websites.

  • News and current event sites – websites with topics like business, science, politics, and technology
  • Civics, government, and law sites – websites that deal with civilian wellbeing, community development, local politics, voting, and more.
  • Finance sites – sites that give financial advice or information regarding investments, taxes, financial planning, loans, banking, insurance, etc.
  • Shopping websites – sites with information about research on shopping, shopping services, eCommerce sites, etc.
  • Healthy and safety sites give information on medical issues, drugs, hospitals, emergency preparedness, activity safety, workplace safety, etc.
  • Sites on groups of people – sites with information on specific social groups like religions, ethnic groups, disability, age, nationality, veteran’s status, sexual orientation, gender, gender identity, and more.
  • Big decision websites for people’s lives – websites such as fitness and nutrition, housing information, choosing a college, finding a job, etc.

How do you optimize content for YMYL SEO?

In short, you need to make sure your website and content have a high E-A-T score. We talked about Google E-A-T here, but in short, it stands for Expertise, Authoritativeness, Trustworthiness of the content of a website.

High-quality content includes:

  • Original reporting for news websites and info that could not be easily found elsewhere.
  • Artistic multi-media content that is original, well made, and is related to the purpose of the site or page.
  • Informational text content that is original, accurate, comprehensive, clearly communicated, and professionally represented.
  • YMYL content doesn’t always have to be long-form, but it should aim to help users get what they need from a reliable source and should help them complete the purpose of their visit.
  • Info that is accepted as proven or that has a clear consensus.
  • Citations for claims, research information, or cited authority of the content creator can justify the claims.
  • In-depth information about the website or the creator of the main content.